Industrial Media Goals and Desires redux

From Industrial Media, I expected to learn skills which are applicable across different medium – knowing how to operate a camera, knowing how to operate lighting, and sound, and in general, being more or less knowledgeable about how to produce an entire film – but I didn’t really think about how I could apply my skills across different subsets in the industry. While the skills are immediately usable in film and/or television, I realized that the knowledge I gained from learning how to edit means I can edit and create short videos that can be for clients in marketing, advertising, sometimes even just for presentation where the video is a backdrop to the main event. From the lessons on camera use, I can now assess an environment with a critical eye, and know if the lighting conditions are optimal for the work – again, this is transferable skills across different aspects of the media industry. Most interestingly, having had hands on experience, I now watch television and film with a new eye, and am able to discern bad lighting, bad sound, and bad edits – even from a professional production.

The most important thing, from that, is now I’ve learned that I’m fully capable of, given enough experience and doing it more and more, producing works that people can watch and experience as they would any other work. At first, coming into the subject, I felt that my biggest strength was only in pre-production, but from this course, I’ve learned my strengths in post-production, and my interest for it too. Conversely, I’ve also experienced my lack of enthusiasm and skills in dealing with the production stage itself, choosing jobs that tend to focus on one technical field, rather than having to worry about everything at once.


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